In our experience, businesses that are successful in online marketing in the hospitality industry (restaurants, cafés, accommodation) also use the TripAdvisor system. In this article, we’ll help you learn about TripAdvisor SEO. This is the interface where all tourists can find the best accommodation and catering businesses. That’s why we need to use this opportunity to generate extra revenue. However, presence alone does not guarantee success. I want to show you the things you need to pay attention to in order to achieve better results and get more customer enquiries. This will allow you to radically increase your revenue.

Recently, PhoCusWright published a case study on tourist decision-making:

• 83% of respondents admitted that they chose accommodation based on reviews.
  • 80% read 6-12 reviews before booking.
  • 53% are unwilling to book anything until they have read reviews of the accommodation.
• Reviews also play an important role in choosing a restaurant:
  • 68% decided based on reviews
  • 64% read several reviews before finding the perfect place for them.

The study clearly shows that reviews written by others determine the traffic to your business.

What is the ranking based on?

We are talking about a platform that is widely used by Hungarian businesses, and is popular with both Hungarian-speaking tourists and foreign visitors. That’s why we have compiled the ranking factors that play a key role in the ranking.

Rating

It is obvious to many that ratings are among the most important SEO factors. As everyone is looking for the best places, TripAdvisor’s algorithm also attaches great importance to ratings and reading reviews. Therefore, it is important that your guests provide detailed and exciting experience reports.

Freshness

The more useful reviews you have, the better. A 5-star review from 6 months ago will not be as valuable as a 4-star review from yesterday. A lot can happen over time, so it’s not just what was written about you last year that counts, but what reviews have been written recently.

Quantity

The study also showed that 80% of tourists read several reviews about a service provider before making their decision. Therefore, it is important to always ask your guests to write their reviews. By continuously receiving reviews, you can meet both the freshness and quantity criteria.

How can I get more reviews?

Always ask your guests to write their reviews and experiences. If you ask them, they are much more likely to do so than you might think.

What to pay attention to: Make it as easy as possible for your guests to leave reviews. Use the applications they have developed. You can link it to your Facebook business page, or you can put it on your website, and it’s also worth linking it to your Google My Business page. Do you need help? With expert settings, you can get a more prominent position in local marketing. Contact us!

To achieve better results, it is important to focus on several platforms. If you do not have enough resources, you should definitely outsource it to someone.

Things you still need to pay attention to.

Your goal is to have more customers, so they need to find you. Dare to ask for feedback from your guests. By taking the following things into account, you will increase the number of your guests.

Some basic principles for writing a review:

• Those who are connected to the company or competing establishments cannot write reviews
• For restaurants, the next review has a one-month waiting period
• For accommodation, this is 3 months
• Feedback that contains copied content (whether copied from a website or a review) will be removed
• The review cannot contain links
• The review cannot advertise products or services.

Description

Try to give people as much information as possible. Use every point to convince people. After all, people want to know almost everything about a place before they spend a single penny there. The site also allows you to display 360-degree panoramic images. This is useful for you because you can influence the visitor’s emotional decision. After all, if your restaurant or café is better known through 360-degree spherical panoramic images than other service providers, they will choose you. We can also help you with these.

Profile

Keep your profile fresh and up-to-date. It is important that your profile contains real and accurate data. Provide a phone number where your potential guests can reach you. Also, reply to messages arriving in your email inbox. Or you can set up instant replies, also indicating to your customers that you will reply soon. With these oversights, you can easily harm your business. After all, after every unsuccessful attempt, you let another customer go. Is it worth it?

Keywords

Use keywords. As in other places, it is very important to use keywords here too. Use Ubersuggest, Google Keyword Planner, or Google Trends to research keywords relevant to your business. But be careful with them. If you overuse them, you will not help your business, but harm it.

Images

Use good quality images. People want to know where they are going to arrive. What they will see there. That’s why you should forget about champagne and rose petal pictures. Take as many professional pictures as possible of the room, the reception, the restaurant. Pictures play a big role, a picture says more than a thousand words, it better presents your business. The more pictures you use, the better for your customers – and thus for you.

Tips

Awards

Let’s show the awards! TripAdvisor regularly awards companies with outstanding ratings and the best companies, such as “Travellers’ Choice” or “Certificate of Excellence”. If our business has been awarded, let’s tell people.

Bookings

Integrate booking links. TripAdvisor is connected to large companies such as Booking, Agoda, Expedia. On our profile page, we should place links leading to them, for example, for booking a hotel room.

If you follow the above, you are guaranteed to experience the change. More people will visit you, stay with you, many more will dine with you, or simply relax. With a little time investment, your business can also achieve great results.