How to occupy the top six positions on Google

As a business owner, are you constantly looking for new opportunities? Have you tried Adwords and Facebook ads, but feel they’re still not quite right? With Google My Business, you can not only get listed on Google Maps, but also achieve a prominent position in the search results without advertising. Local SEO helps you increase traffic to your business and reach new customers.

Advantages of Google My Business

Even if you have a physical store, you still need an online presence, because someone who is not familiar with the area and doesn’t happen to turn the corner where they would find you, will likely never find you. If you want more people to visit your store, be present online on all possible channels! On a suitable online platform, you can showcase your business, set your opening hours, allow people to plan routes to you, call you, view your special offers, and even look around your premises without ever having crossed your threshold. Plus, they can read reviews from those who have already used your services. What more could you want? Want to learn more about Google My Business? Read our article on the topic.

Honestly, how long has your business had a website? Have you registered with Google My Business? How many times have you searched for your own company on Google? If you keep realising that Google shows your competitors’ pages sooner for the same search terms and you’re already calculating how much you’d have to spend on paid ads, it’s worth checking first if you’ve done everything you can to make Google rank you higher in organic results!

What is the organic search results list?

When you search for something on Google, in addition to paid ads, pages for which the owner has not paid also appear. These “ad-free” results are part of the organic search results list. These are the ones who know the really useful tricks that make Google rank them higher when certain keywords are used.

What do I need to do to make Google rank me higher?
Connect your online presence with the physical world! It’s not enough to have a website and a Facebook page. You can only move up the search results list with continuous effort. If you want to compete with Google, you’ll fundamentally need a good domain name and well-phrased, properly structured text. Google uses a rather strict and complex calculation method to rank pages.

Local SEO and using Google My Business

Local SEO is an effective online marketing tool that very few Hungarian businesses currently utilise, yet the sooner you use it, the more popular you will become in your given market segment. Its essence is that you will be found for the most important keywords related to your company.

Closely related to this is the Google My Business system, which is a free marketing tool that, if you register your business with it, Google’s search engine will display your business among the first results. It’s worth continuously working on it and updating the data, just as you do with your website. It’s important to know that this requires much less energy than other communication channels. With its help, Google search will not only display your business when searching for the specific company name, but also for keywords important to you.

Consciousness

And if you use the tools provided by My Business consciously enough, you can appear among the first in search results. Once you’ve achieved this, it’s also important that users see up-to-date information on your page. What is obvious to you, someone who has never been to your store will not know. Tell everyone that you are the best in the business and that you should be chosen over the competition.

For example, if you have a car repair shop, highlight the activity you are best at on your online platforms! Are you strong in tyre changes? Or do you mainly deal with engine problems? Tell this to those who don’t know your business! If the service has a waiting room where the car owner can wait in a heated place, there’s a coffee machine and free Wi-Fi, don’t hide this on your company’s online platforms, because by utilising these features, people looking for this service will choose you!

How do I start using these?

It’s worth entrusting the implementation of all this to a professional. We can help you and your company with this. Because we don’t just simply set up your Google My Business account, but we also find and use the most suitable, personalised keywords that will help even more customers find your business.