These steps can help your car dealership trick the Google search engine

You probably read many blogs, follow trends, and try to always be ‘up to date’. This is a very good trait, as it allows you to keep up with the times and often learn about innovations before your competitors, which you can use to spread the word about your car dealership. At the same time, among the old, proven online platforms, there is still an old-timer who keeps up with the times, and it is very important that your car dealership appears at the top of the search results. This platform is none other than Google. In this article, we will help you learn the tricks of Google’s search results.

Most searchers today only look at the services that Google displays on its first page; unfortunately, the others have no chance in the competition. The reason for this is that search algorithms apply filters to display a more accurate list of results. In an ideal world, the best websites would win the best spots in the online search engine. In reality, however, the Google filter can be influenced differently.

The search engine considers many factors when displaying local results at the top of the first page. These include, but are not limited to, the following:

1. Distance
   Browsing on mobile phones is becoming increasingly popular, so Google takes into account where the user is physically located. Therefore, local search results largely depend on where your car dealership is located. A few years ago, dealerships in suburban or smaller towns were at a disadvantage, but today the filter also considers these. For example, if a small grocery store is a hundred metres from the user and a shopping centre is five hundred metres away, with proper optimisation, both stores will be displayed.
2. Google My Business categories
   If you have already registered your business with Google My Business, the filter also takes this into account. If you haven’t taken advantage of this opportunity yet, you can read more about the service by clicking here. In this case, Google considers the categories provided by the business owners. It is important that too many categories can confuse Google’s filter, so the search engine may not find what the user was looking for, which is why less is sometimes more. For example, in the case of a car dealership, if you also specify car dealership as a category, you may not achieve your goal. Try deleting some less specific categories to get a better ranking!
3. Physical address
   If your business is located in the same office building as your competitor’s, then this filter will work against you, as Google also considers the physical address in searches. In such cases, it is worth returning to the previous point and checking that the primary categories of your competitors do not match if the addresses are very similar, as Google does not take into account house numbers or floors. So, it also makes the situation more difficult if competing businesses are close to your store.

 

If you have any further questions about the topic, or if you are stuck at any step, do not hesitate to contact us! Start bringing your car dealership higher up the Google search results today!