5 SEO tricks for hotels

Hotels are in a difficult situation these days, as there are many competitors and many demands to meet in order to sustain themselves, retain existing guests and attract as many new ones as possible. We have put together some tips that will help with online visibility and give you an advantage over competitors. These proven steps can be used by anyone at any time to increase the success of their business. With our help, your hotel will easily appear among the first in Google, Bing, Yahoo, or other popular online search engines.

First, if you haven’t already registered on Tripadvisor, do so, as this is the platform guests mainly use to share their opinions and experiences about services. Read more about why this site is good and how much customer reviews matter!

Let’s get into the specific steps:

 

1. Make the description of your hotel understandable!
   You don’t need to overcomplicate the text describing your hotel. Use simple words, keep the description concise, and don’t promise anything that isn’t true. For a minute, go to a quiet place, close your eyes, and think about the feeling that comes to mind when you enter your hotel. That’s the feeling you need to articulate and write down. It’s equally important to use keywords related to your business, which you can easily weave into the description with a little writing flair. The latter is important so that search engines rank your page higher, making it easier for potential customers browsing to find you.
2. Find the most suitable value for your hotel!
   It’s important to use words when writing about your hotel that aren’t widely used, so the description itself isn’t diluted. It won’t get lost in a long list of “Italian hotels”, but “a hotel conveying an Italian atmosphere in the heart of Budapest” is much better. If you can’t think of anything, you can use the free Google Adwords, or ask your guests what phrase they would use to describe your hotel and what keyword they searched for when looking for the right hotel.
3. Always have up-to-date information on your website!
   Both Google and your future customers prefer frequently updated websites, so you can get a higher ranking and good feedback. Just imagine a new guest finding old opening hours on your website and setting off accordingly, only to find your hotel closed because you’re now open based on new opening hours. You can be almost certain they won’t return. It’s also worth updating special offers. If continuous updating is difficult on your own, click on the “ReviewSnippetsTripAdvisorwidget” website, which helps keep your website fresh.
4. Photos and videos
   High-quality photos and videos are an essential part of your website. The more interesting, colourful content you have on your website, the more visitors will click on it. This greatly contributes to higher rankings in search engines.
5. Social media is the new flyer
   Without an online presence for your hotel, you might as well close down, as people nowadays get information from social media sites like Facebook, Google Plus, or Twitter. These are free to use platforms, yet you can reach a wide range of customers with them.

 

If you have any further questions about the topic, or if you’re stuck at any step, don’t hesitate to contact us!