3 common marketing mistakes made by restaurant owners

Usually, a restaurant or café is a passion project, treated by the owner like their own child, nurtured and cared for daily. This is all well and good, but in our experience, in many cases, the invested energy doesn’t pay off because the whole thing falls apart due to poorly used marketing. We’ve gathered all the open opportunities that could help make these gastronomic passion projects more visible, yet owners don’t take advantage of them. Use them wisely and be successful!

1. They don’t collect customer reviews

Existing and new guests form opinions about the food and service after trying restaurants, which they readily share with others, both online and offline. Why do they do all this? Most people like to be heard, and nowadays, “foodporn” is a well-known phrase that people experience by sharing their restaurant experiences, often with a photo taken on the spot. From a marketing perspective, it’s worth collecting these reviews because most people trust online reviews as much as personal recommendations. Of course, it’s also important that one of the pillars of ranking higher in Google’s system is collecting as many reviews as possible from your guests. You might rightly ask what tools you can use to collect more reviews from your existing customers. The answer is simple and brilliant. In addition to providing good service, cooking delicious food, and offering professional service, use our Google My Business direct review link generator! You can read more about “how” here.

2. They don’t take advantage of local SEO

Local SEO is a free programme that can increase your restaurant’s website traffic, and Google’s search engine will also rank your business higher. Sounds good, right? The bad news is that restaurant owners don’t take advantage of this opportunity, even though they could compete with local competitors. If you have further questions about the steps, you can find the right answers and steps in our article Schema generation helps with local SEO.

We also help you find out exactly how consumers see you:

3. They don’t seek professional advice from experts

This is true not only for the gastronomy segment but generally for the older generation who are unwilling to consider marketing tools because the digital world is alien to them. However, while restaurant owners are talented entrepreneurs and run their establishments well, marketing professionals are also talented at ensuring these excellent services reach people who want to eat well, or who have dietary restrictions, but simply don’t know about the existence of a particular restaurant, which is often right in their immediate vicinity. Do you think new customers find you? We can help you get found.

If you are also a restaurant owner and are not familiar with the intricacies of marketing, or if you liked one of the tools mentioned above and would like to try it but don’t know how to start, write to us and our team will contact you shortly!

We even have a 4.5-star reference: